Email Marketing System Structure, Email Marketing Application, Email Marketing System, SMTP Server, Email Marketing Services

In this article, we'll go through the Email Marketing System, how it's paid, what alternatives we have, and what scenario is ideal for your business.

The Email Marketing System is divided into 2 parts: the SMTP or sending server and the Email Marketing Application, as we said in the previous section of part one. In this section, we'll take a look at the Email Marketing System's Structure and see how things function.

What exactly is SMTP?

What is the SMTP service, which we indicated is the first component of an Email Marketing System?

Simple Mail Transfer Protocol, or SMTP, is a technical term for a network protocol that allows you to send emails over the internet.

This is the protocol that allows you to send e-mail over the Internet. Your e-mail client (such as Outlook, Eudora, or Mac OS X Mail) sends a message to the mail server via SMTP, and the mail server relays that message to the appropriate receiving mail server via SMTP. SMTP stands for Simple Mail Transport Protocol, and it is a series of instructions that authenticates and directs the transfer of electronic mail. You normally need to specify the SMTP server to your local Internet Service Provider's SMTP settings when establishing the settings for your e-mail software.

What is an Email Marketing Application?

Now that we have an SMTP server that can send emails, the next step is to figure out how to send emails. How can I create Email Marketing Campaigns and save my email lists? How can I keep track of my campaigns and send out automated emails?

A tool that allows you to build and send emails to a list of contacts is known as an Email Marketing Application or Email Sender Application. A solid Email Marketing Application will track your emails and collect data that you can analyze and examine to improve and adapt your next email campaign.

Simply said, we link an Email Marketing Application to an SMTP server, and from there, we can manage and control everything, while the app sends emails via SMTP.

There are many Free Bulk Email Senders available, such as:
All of them are email clients or email sender apps that we can connect to an SMTP server and start sending hundreds of emails at a time

In conclusion, we have two elements that are connected to creating the Email Marketing System.

Go with An Email Marketing Company or Build your Own Email Marketing System


Let's dive in and discover what options are there for you and your business to build your own Email Marketing System now that we've understood the idea and how the Email Marketing System is structured.

Mainly we have two options:

1. The first option is going with an Email Marketing Company such as:

These huge companies combine both parts (SMTP and Application) into a single, easy-to-use platform, so you don't have to worry about technical details.

You can manage all aspects of Email Marketing; all you have to do is connect your website to these services and start building your Email list, running Email Marketing Campaigns, and setting up autoresponders.

2. The second option is to create your own Email Marketing System from scratch, which entails creating an SMTP server for yourself, as well as creating or setting up an Email Marketing Application, connecting them together, and taking care of everything. This requires some technical knowledge, as you must learn how to create these setups.

Types of Email Marketers


As previously said, there are three categories of email marketers:
  • Bulk mailers
  • Cold mailers 
  • Straight Marketers

You must first determine your personality type in order to select the ideal system for you.

  • If you're a cold email marketer, you have two options: use an SMTP service provider with your own Email Marketing Application, or build your own Email Marketing System, because almost all email marketing companies, such as MailChimp and Aweber, will not allow cold emails or bulk emails, so you'll need to go to your own system or get an SMTP service with your own application. 
  • If you are a bulk mailer who sends affiliate links, CPA Marketing offers, and other types of email marketing that could be classified as spam, you can use your own system and take care of it because no SMTP service provider or Email Marketing Application will allow this type of Email Marketing because it is considered spam, so you must use your own system and follow the guidelines properly to succeed in your campaigns.
  • If you are the third type: you follow the "Legal" form of Email Marketing, in which websites and company owners send emails to just those who have joined their lists, marketing their services and sending updates and newsletters.

Building Your Own System

Two things must be configured and set up in order to construct your Email Marketing System:

1- SMTP (Simple Mail Transfer Protocol) Server (the sender).

2- The Email Marketing application.

Create an SMTP server with a "Sending Score" of 10/10.

The first step is to create the sender server, known as an SMTP server.

This server may be built using a variety of methods and applications:

  • PowerMTA
  • Postfix Server
  • Exim
  • Sendmail

or other types of services

Alternatively, you may use an SMTP provider such as AWS SES, Mailgun, or Mandrill.

After that, install an Email Marketing Application such as Mailwizz, Mailster, or another. Then you link the two and your system acts as though you're a MailChimp or GetResponse subscriber.

Wrapping Up

If you're a beginner, you may sign up for a free account with an Email Marketing business to observe how things operate.
If you have a lot of sales or if you're a big company doing six figures monthly or yearly, you can go with an Email Marketing Company; but, if you're a small business or a beginner, we recommend going with the third choice, which is acquiring an SMTP service like Amazon SES combining with your own application is the most simple, easy, and cost-effective alternative for you.

Amazon SES allows you to send 100,000 emails for $10.
Amazon SES provides a comprehensive set of features for a secure email system, removing many of the obstacles associated with developing a large-scale email solution, such as building your own infrastructure, warming up your IP address, and securing your sending reputation. 

While setting up an email account is free, Email Marketing is sometimes expensive. You only pay for the emails you send using Amazon SES because it is a "pay as you go" service. This email service is a top choice because of its inexpensive pricing point, which is a fraction of what competitors charge.

Amazon SES is extremely secure and well-monitored, ensuring that both you and your clients are protected. If your Bounce Rate exceeds 0.10 percent, for example, your account will be marked as potential spam. Additionally, their sandboxing strategy prevents you from connecting with dubious accounts.
Amazon is a popular cloud storage service for developers because of its flexibility. As a result, many of your items will have been created on Amazon's mainframe.

When it comes to protecting you and your clients, Amazon goes above and beyond. This means they evaluate your email content to see whether it's likely to be marked as spam, and they encourage you to change your message to assure delivery. They'll also keep a close eye on your bounce and complaint rates to make sure they're not allowing spam to be sent.