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Finding the perfect Email Marketing tool is tough. There are so many parts to consider. How easy it is to use, features, and of course price. GetResponse is one of the best email marketing tools around and is very popular. But is it right for you?

Our GetResponse review will walk you through the software in detail and save you time.

Summary of GetResponse's email marketing software

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  • GetResponse is a powerful email marketing tool that includes smart automation features
  • It is easy to set up campaigns. GetResponse will assist you in every step.
  • There are many templates for email, landing pages, and funnels. Some templates may need to be updated.
  • The ease of integration with analytics and other software was a great feature.
  • Pricing is affordable and easy to scale with your business's growth.

GetResponse is a comprehensive email marketing and automation tool that we recommend.

GetResponse is available for free here

The most important features of GetResponse:

GetResponse offers all of the features you would expect in an email marketing and automation tool.

These are the most important features of GetResponse:

  1. Drag-and-Drop email editor: It's easy to create marketing emails or newsletters. Drag and drop content blocks onto the canvas to edit them. You can add special elements such as images, videos, and products to your email.
  2. Email templates GetResponse includes 120+ email templates. Templates can be saved for future reference, designed in HTML, or created from scratch.
  3. Funnel Builder: Create complete sales and signup funnels. Funnels allow you to sell more and increase your email list.
  4. Email automation GetResponse has many email automation tools. You can create drip campaigns, triggered emails, and autoresponders. GetResponse automation can be used to identify your most valuable leads with lead scoring.
  5. A/B Testing: Testing is the backbone of any successful campaign. GetResponse allows you to use A/B testing for landing pages and emails and chooses the winner automatically.
  6. Landing Pages: Create landing pages using a drag-and-drop editor. GetResponse's landing pages editor allows you to add forms and videos. You don't need separate hosting.
  7. Customer Support: GetResponse offers a responsive support team. You can access a knowledge base and a help center, as well as 24/7 chat and email support.
  8. Integrations Sync your GetResponse Account with any CRM or eCommerce Platform. With the Zapier API and GetResponse API, you can create custom integrations.

GetResponse Review: The details

Let's get to the part that you have been waiting for. We'll be reviewing the core GetResponse functions and deciding if they are the right fit.

Getresponse Email Marketing

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GetResponse makes it easy to design your first email. They have thought about the user experience. It took me less than 10 minutes to create my first email. It felt very intuitive.

Create your first email using GetResponse

After you create an account, it's easy to start creating your email. You'll be greeted with over 120+ email templates when you click on "Design message". Nice!

GetResponse offers 7 types of email templates. You can, for example, 'educate and promote, welcome' customers. If you like an email template that you would like to use, click "save", and it will appear in the "My templates" tab.

Once you have chosen a template, you can begin customizing your email using the email builder.

GetResponse's email editor is full of features but not overwhelming. You will find all the editing options you need when you need them. It's intuitive and easy to use.

Old-school HTML code enthusiasts can either start with an HTML design or create their own HTML code, but this is not necessary. The drag and drop template creator also offers the option to create custom HTML blocks.

Drag & drop email editor options


The layout section is where you determine the structure and appearance of your email. You can set the number of columns and basic colors you would like, as well. Drag and drop content blocks are used for the main editing.

You can also add:

  • Images, Text, and Buttons
  • Video 
  • Margins and whitespace
  • Links to social sharing
  • Custom HTML

The best thing about the email editor is the ability to save sections and blocks. I use the same elements in my headers, footers, and text/images combos. Reusing these elements in my next email saves me a lot of time.

It is easy to add videos and images. Drag and drop your image, or browse GetResponse stock images (! collection.

To embed videos in your email, simply enter the (Youtube] link.

This is just the beginning. You can also add products to your email via your online store's eCommerce tab. If you have an ecommerce platform such as Shopify, the products will be available to you. You can even add a section for "recommended products" to give it an extra touch.

Setting up an email account for the success
You can create your entire email on one page. You can add subject lines and sender email addresses, as well as choose the appropriate email list to send it.

GetResponse's email tracking allows you to track eCommerce interactions.

After your emails are clicked, you can track the actions of your readers. Click tracking is possible with a GetResponse tracking code snippet. It also works with an integration with Google Analytics.

eCommerce tracking allows you to see which campaigns are driving sales and revenue. You can also justify your marketing expenses.

GetResponse Email Automation

GetResponse autoresponders form the foundation of automation. The email is created in the same way as normal newsletter design, but they are then sent out as an autoresponder.

You have complete control over the delivery of your email messages with the scheduling feature. You have the option to send your email immediately after signing up, within a few hours, or at the time and date that you prefer. If you do not want the autoresponder sent out on a particular day of the week, you can remove the tick. For example on weekends.

The 'time travel toggle' is my favorite feature. This option allows you to send the email at the recipient’s local time.

Let's explore marketing automation features more.

Marketing Automation Tools

Marketing automation is where GetResponse excels. Because of its automation workflows, GetResponse is one of the best SMB email marketing platforms.

When I first opened the automation menu, I was greeted by this navigation bar.

This menu is a marketer's dream. These submenus include automation templates that will help you get started. We are currently reviewing so I am creating welcome automation.

Creating customer welcome automation

I now need to create an automation that will welcome my new customers. I begin with a pre-made template. After a few clicks, I have it:

It's impressive, I know. Zooming in on the automation flow will reveal that GetResponse has already done half of the work. It is easy to make changes as you wish.

The automation editor includes conditions as well as actions. An example of an action is when you buy something from a customer (condition). First, I send a welcome email. You can include as many conditions and emails as you like.

I created an email flow that allows my customers to receive two emails within two days. For my convenience, I also separate customers who clicked on my emails. GetResponse tracks all this information automatically once the campaign has begun.

I scored 8,5/10 for GetResponse automation. It can take some time to get used to all of the options. Once you are familiar with all the options, you can build customer journeys. You can create your automation, personalize emails and build customer profiles.

Getresponse automation workflows

GetResponse allows you to create automation workflows that can be used for:

  • Lead qualification
  • Engagement and retention
  • Notifications after purchase
  • The abandonment of a cart triggers
  • Online courses and webinars
  • Promotion of sales
  • Affiliate marketing

These are only a few examples. You can create your own automation by using the pre-built templates and some tweaking.

Funnel builder

Now, let's get to the funnel builder. Another way to explain all steps of a marketing campaign is through a funnel. This includes emails, forms, SMS, landing page, etc.

GetResponse's conversion builder begins by asking you if you would like to:
1. Your email list (or leads), should be built
2. Sell products
3. Promote a webinar

Start with a brand new lead magnet, or one of the 17 templates GetResponse has to offer. After you have chosen your lead magnet, it's time to build your funnel.
Guided guidance is provided throughout the entire funnel-building process. The guideline gives you suggestions for each step so that you don't forget anything. GetResponse, for example, tells you to not forget a Thank You Page and offers a template. Smart!

How do you create a conversion channel?


You'll first need to create a signup page. Select the template, modify your copy and design, then publish the page.

Next, create a thank-you page. Then follow up with a promotional email. This is the email you need to promote your newly created funnel.

Facebook ads can be used to promote your funnel. It's easy to link your Facebook account with GetResponse.

Your funnel can be boosted with more pages, forms, and emails.

You will also get all the vital statistics you need to track your campaign's progress. The conversion dashboard allows you to monitor signup rates, success rates, and the number of contacts. They make it so easy!

You can only create one funnel with the basic plan. You can create more funnels and use the abandoned cart recovery feature with higher plans.

Amazingly, I can create a complete funnel from one dashboard. I also love the ability to track important stats. It makes it easy to use the GetResponse funnel creator.

Website Builder

Their newest addition is the GetResponse website building tool.

The templates can be used to build your website or you can use their "Ai-powered builder". You simply need to answer a few questions, and GetResponse will generate a customized website.

You can also build websites using these other options:
Widgets (forms and chat boxes, price tables, etc.
Website themes and colors
Adding images and logos

After only 5 minutes of fiddling with the builder, I was able to create a decent website with very little effort.

You can edit every aspect of the page using the builder. You can modify fonts, text sizes and add/remove pictures.

You can add and edit pages to the website via a separate menu. You can modify the navigation bars, headers, and footers. You can customize the section by using a drag-and-drop editor.

The menus are identical to the landing page and email editor.

Webinars

Webinars have become a rage right now. GetResponse, one of the most popular email marketing platforms, offers webinars.

It is simple to set up a webinar.

You can then add the title and the time, date, and duration to your webinar. Next, you can choose the contact list to which you will add your registrants. After registrants sign up, you can add autoresponders to help them.

Once everything is in order, GetResponse will generate a webinar link that will drive people to sign-up for your webinars.

You can now send invitations to your contacts, manage other webinars and keep track of webinar performance.

The webinar tool was of good quality. The tool has interactive features that keep your audience engaged. These features include chat, polls, and whiteboard.

You can live-share your screen if you wish to demonstrate a product or feature. If I want to sell a product I can include a call-to-action directly in the webinar.

GetResponse is a great tool for people who already use webinars and email marketing on different platforms.

Access to the chat pod as well as the global settings for the event is available. The GetResponse app hosts the event. You can also use their mobile app to host your webinar from anywhere you are.

Landing Page Builder

All plans include the Getrepsonse landing page builder for no extra charge. There are currently 198 templates in the landing page builder. To be honest, I prefer the 100 most recent templates. Some of the older ones... look old.

You can begin editing your landing page template after you have chosen it. You will experience a different editing experience than the email creator.

The right-hand menu has all drag and drops elements such as text, images, videos, buttons, etc.

At first, I believed the icons should be labeled. After a while, you will quickly learn what each element is and how to grab them.

The best thing about the landing pages builder is the ability to create A/B versions of your landing pages right from the start. You can create as many variants of your landing page as you like using the top left corner.

Landing Page Setup


Once you are satisfied with the design of your page. You can also add SEO, URL, and email list settings.

The next part is my favorite. You can set up web events and analytics tracking for landing pages, just like with emails. To track landing pages, you can choose which analytics platform you prefer. GetResponse can integrate with any of these platforms: Google Analytics, Facebook Pixel, and Kissmetrics.

This landing page builder does the job. Some landing pages software offers more advanced features. GetResponse will give the builder a little refresh and allow them to add more templates.

This GetResponse is still my favorite because it allows you to link landing pages with other campaigns such as funnels and webinars.

Other GetResponse features worth mentioning are:
SMS marketing, Web push notifications, and Paid Ads are all available.

GetResponse has many other benefits than email marketing. You can create complete funnels to convert customers and visitors. But the story does not end there. You can review email marketing platforms by looking at pricing plans and customer support.

GetResponse customer service

GetResponse support can be reached via email and live chat. Live chat support is available 24 hours a day.

GetResponse offers a large help center for all your product-related questions.

A guide is available to help newbies get started. You will find articles that explain how to configure and use individual features. You will also find case studies that can help you improve your email marketing and marketing automation.

GetResponse is available in 26 languages. Languages are available for customer support. Reps are friendly and helpful and often respond quickly. Only Max plans have phone support.

GetResponse pricing & plans

GetResponse offers 4 plans: Basic, Plus and Professional.
GetResponse pricing starts at 9,95 EUR for the Basic plan and lasts for one year. Here is a breakdown of the cost.

Getresponse Discount

You get an 18% discount if you sign up for a yearly subscription. This is 30% off the 2-year plan. We also offer an additional 10% discount on your GetResponse subscription. Register through this link to receive our GetResponse Discount.

I love that you can get a month of free trial with all the features, without having to use a credit card. To test it all, you can create an account.

Integrations

GetResponse has over 170 integrations. They have organized them neatly on their integrations page.

Connect your GetResponse Account with:

  • Popular eCommerce platforms such as Shopify
  • CRMs
  • payment gateways
  • Apps for social media
  • Popup builders and landing pages
  • Conversion tools

You can also use the GetResponseapi to create your own integrations or use Zapier for connecting.

Pros and cons of Getresponse

Let's get out the scales and see how GetResponse compares.

We love

  • Ideal for scaling small and large businesses
  • Conversion funnel and landing pages included
  • Webinar funnels
  • A large selection of templates
  • Advanced features in marketing automation
  • Free trial for one month without credit card
  • Chat and email support available 24/7

Is better

  • Cancel your annual plan and get no money back
  • Although the landing page builder is great, some templates are outdated.

GetResponse is available for free here

GetResponse offers email marketing options

There are many GetResponse rivals. How does Getrespones compare with other marketing tools? These are the major alternatives:

SendinBlue
SendinBlue can be a great choice for small and medium businesses, but it is not the best option for large enterprises. It is affordable. The tools are sufficient for most users. Its features are less than GetResponse.

SendinBlue offers a free plan while GetResponse provides a one-month trial. You can create email campaigns the same way, but it has fewer automation options.

ActiveCampaign
ActiveCampaign offers a marketing automation tool with additional sales CRM. ActiveCampaign offers more automation features and similar pricing. ActiveCampaign offers you an email, form and landing page builder as well as Sales CRM, Lead scoring and Messaging, SMS, and chat.

MailerLite
MailerLite can be used to send affordable email marketing campaigns. Mailerlite costs less than GetResponse and has better-looking templates. Mailerlite has fewer features such as no webinars.

The bottom line for GetResponse: Is it right for you?

Congratulations! We are glad you reached the end of this review. You understand the importance of choosing the right email marketing tool. You need one that is both powerful and meets your business's needs.

GetResponse is a powerful online marketing tool that can be used to generate leads. Here's how it scores:

Easy of use: 8,5/10
Value for money: 8,5/10
Editor and templates: 7.5/10
Functionalities: 9 / 10
Email automation 8/10
Customer service: 8 / 10
Total score 8,5/10

GetResponse receives an 8.5/10 rating for its user interface and automation features. It also gets an 8/10 for value for money. Although the landing page builder could use some work, I believe GetResponse has already started to improve it.

Register for GetResponse here

Frequently Asked Questions (FAQs).