seo performance, tracking seo performance, seo performance check, seo performance metrics, seo kpi's
SEO performance


TRACKING SEO PERFORMANCE


Traditionally, website success has been measured by Google PageRank and raw traffic. However, in today's digital context, these older measures are becoming less relevant.
Marketing professionals have become more web-savvy and are using analytics tools provided for free by Google a newly integrated service especially for people concerned with website's SEO PERFORMANCE. This Google tracking service is known as Google Analytics (To learn more about Google Analytics, you can find more info here)
. It's a useful tool that tracks your website's SEO Performance in organic and sponsored search results. Google Analytics allows you to have a better knowledge of how your website's users interact with it. It provides you a no-holds-barred, in-depth view of your website's visitors. In addition to Google PageRank and traffic, there are seven other metrics to consider:

1. 1st, there are leads. Websites are sometimes designed to serve as "company brochures," rather than simply selling items. If your website serves as a brochure, you want to educate visitors and encourage them to contact you based on what they learn. As a result, it is critical to track leads. An SEO strategy that generates 100 leads is preferable to one that generates a million page views but no new leads.

2. Conversions. Maybe you don't sell anything directly on your website, but you want visitors to join, take a survey, suggest your site, or just sign up for your email newsletter? This subscriber must be measured since you have the potential to convert them from a suspect to a prospect, then from a prospect to a buyer, and finally from a buyer to an evangelist.

3. Subscribers. Even if they don't buy anything, your subscribers are the most significant consumers of your website. Conversions are another term for subscribers. Consider adding an RSS feed to keep them in the loop so you can follow them and continue to educate and convert them.

4. Visitors who have been before. This is self-evident; only repeat visitors enjoy your site. As a result, the more they return, the better, and the more successful you will be. Your site's backbone is not made up of one-time search visits and casual social media users. Subscribers and repeat visitors (typically the same individuals) are.

5. Pageviews per visit. The number of page views per visit may tell you a lot about how much your visitors enjoy your site. A one-to-one ratio is terrible unless everyone clicks the buy button at the same time.

seo performance, tracking seo performance, seo performance check, seo performance metrics, seo kpi's
SEO performance, tracking SEO performance, SEO performance check, SEO performance metrics, SEO KPI's

6. Time spent on the page and time spent on the website. The average of time visitors spends on a page and on your site may tell you if they skim or read your entire editorial. Although the longer the better, 5 minutes is usually preferable to 30 seconds, especially for a publishing site or a blog.

7. Bounce rate is a term that refers to the frequency with which bounce rate is one of the most significant usability indicators, and you may find out about it using Google Analytics. With a bounce rate of 95%, 100k traffic from Digg implies just 5.000 people actually viewed your site. As a result, a site with a lower visitor count and bounce rate might be far more effective than one with a high traffic volume. A site's success depends on targeted, high-quality visitors.

To learn more about Bounce Rate, you can find more info here.

seo performance, tracking seo performance, seo performance check, seo performance metrics, seo kpi's

Additional SEO PERFORMANCE metrics

Domain Authority & Page Authority (DA/PA)

Page and Domain Authority are machine learning ranking models that a search engine optimization business may use to forecast the likelihood or potential of a particular page or domain appearing in search results, regardless of content. They may both be used to swiftly identify pages and websites with the highest chance of ranking well in search engine results pages (SERPs).
Domain Authority is a metric that predicts a website's success in search engine results pages (SERPs). It's a statistical metric that determines how well a website will rank in Google.com's search results.

It might be used by SEO experts to compare one website to another and track the "strength" of their website (entire domains or sub-domains) over time.
Page Authority is a metric that is used to forecast how likely a single page will rank well, independent of its content. It assesses a single page's forecast ranking power.

It's based on the Linkscape web index and contains things like link counts, mozRank, and mozTrust, among other things. It also employs a machine learning model to identify an algorithm that best correlates with ranks across thousands of search results against which we forecast.

Keyword Ranking

One of the objectives of SEO is keyword ranking or getting your pages ranked for a specific keyword or phrase.

You can see more information about Keyword research in this tutorial.

Number of backlinks

When a website publishes a link to another website, it is a "backlink".

Conclusion

In conclusion, there are a variety of techniques to evaluate the effectiveness of your website. These seven suggestions are a few ways to assess the effect and success of what you're sharing with your clients on your website. Sign up for Google Analytics (it's free) and take a tour of the features to learn how to utilize them. It will assist you and your marketing team in evaluating the performance of your communication campaign and planning future website tactics.