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Google Keyword research tool


So, you'd want your website to be at the top of Google's search results. That's something we all desire since it brings more free traffic! It is, however, not a simple process. There are several aspects to consider. The number of pages with the same keywords as yours is one of them. To put it another way, the more pages that target your keyword phrases, the more difficult it will be for your content to appear on Google's first page of results. As a result, thorough keyword research is critical to your success. Unfortunately, the greatest keyword research tools are prohibitively expensive for individuals just starting out in the internet world.
To discover what people are looking for, you must first conduct keyword research.
Google Keyword Planner, fortunately, is a free keyword research tool that allows you to do precisely that (formerly Google Keyword Tool).
What's the issue? Most SEOs are unaware of how to make the most of this tool.
In this post, we'll teach you how to leverage Google Keyword Planner's features to gain high SEO value:
Let's start with the fundamentals.

Google Keyword Planner(Google Keyword Tool): How to Use It (free)

Google Keyword Planner is a completely free tool. You don't have to spend any money on AdWords advertisements to have access to them. All you need is a Google account.

If you don't have a Google account, you can create one here. Here's where you can get one for free.

However, here's what occurs when you try to use the tool:

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Google Keyword Planner Without running a campaign


You'll be asked to create an AdWords campaign.

Google is so forceful about this that there may be no way to use the tool without first paying for it. Well, I've got some wonderful news for you:

You can use the tool even if you don't have an AdWords account and without creating an Ad  Campaign. All you have to do now is jump through a few hoops.

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Google Keyword Planner


Go here to get started. Select "Go to Keyword Planning Tool" from the drop-down menu.

Note that you may be asked to re-enter your password for verification purposes.

Now comes the crucial part:

Do not choose any suggestion of the three answers.

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How to use Google Keyword Planner without running Adwords Ad


Select "Switch to Expert Mode"

On the following page, select "Create an account without a campaign" from the drop-down menu. 

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How To Use Google Ads Keyword Planner Without Creating Ad Campaign


On the following screen, click the "Submit" button. (Don't worry; Google will not request your credit card information.)

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Google Keyword Planner Without an Ad Campaign


The following screen should appear:

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Google Keyword Planner Without an Ad Campaign


Select "Explore your account" from the drop-down menu.

Then, on the menu bar, select "Tools" and then "Switch to expert mode."

To confirm the transition, follow the prompts.

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Google Keyword Planner Without an Ad Campaign/Switch From Smart Mode To Expert Mode

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Google Keyword Planner Without an Ad Campaign/Switch From Smart Mode To Expert Mode


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Google Keyword Planner Without an Ad Campaign/Switch From Smart Mode To Expert Mode


Finally, go back to the menu and click on "Tools," where you should find a link to Keyword Planner.

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Google Keyword Planner
You have now gained access! There's no need to fill out an invoicing form or run an AdWords ad.

Let's have a look at how to utilize it now.

To begin started, Google Keyword Planner provides you with two options:

  • Discover new keywords: This option will provide you with fresh keyword suggestions that you may utilize to boost your website traffic.
  • Get search volume and forecasts: This option allows you to learn about a keyword's historical trend, search volume, and future forecast.

"Discover new keywords"

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Google Keywords Planner


You'll notice two options after selecting Discover new keywords: Start with Keywords and Start with a Website.


Start with keywords:

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Google Keyword Planner

To identify keywords, go to start with keywords and type in words (example: Google Search Console) or phrases (example: how to use Google Search Console). You can input up to ten keywords/phrases, as well as a domain to utilize as a filter if desired. Click Get Results once you've entered your search keywords.


Start with a website:


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Keywords used by competitors

If you select the other tab and select "Start with a Website," you may input a website URL to get keyword suggestions. The website you specified as a source is used by Google Keyword Planner to generate search phrases for you.

You may even search the entire website or just a certain page. Click Get Results once you've entered the URL.

This is an excellent choice for spying on your competition and obtaining their keywords. Simply type in their website address to discover the keywords they're focusing on.

How to Get the Most Out of Google Keyword Planner's Results

When you click Get Results, Google Keyword Planner will provide a list of keyword suggestions based on the URL or keywords you specified.

When we typed in "Google Search Console" as a search phrase, the program returned 407 keyword suggestions. It also provides other terms to help you widen your search.

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Google Keyword planner ideas


You'll see four metrics for each term displayed by Google Keyword Planner:

Monthly searches - it displays a range of how many searches the phrase receives each month, allowing you to determine which keyword is most likely to bring in visitors.

Competition - this shows how tough is it to secure an ad placement (typically characterized as low, medium, or high), but you also use it as a simple measure to assess the competition on the term.

Top of page bid (low range) - this indicates how profitable the keywords are and how much advertisers are willing to pay for a top of page bid.

Top of page bid (high range) - this indicates how profitable the keywords are and how much advertisers are willing to pay for a top page bid.

Additional filters, such as region, language, search network, and period, can be used to locate new keywords.

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Google Keyword Planner

"Get research volume and forecasts"

If you recall, Google Keyword Planner gave you another option for obtaining search volumes and forecasts.

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Google Ads Keyword Forecast Tool for Predictive Keyword Research


Simply type the keywords or phrases in the box, separated by commas or on the next line, then hit the Get Started button.
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Google Ads Keyword Forecast Tool for Predictive Keyword Research


Google Keyword Planner will anticipate the total number of clicks, impressions (the number of times your ad will be displayed), overall cost, average position, and cost-per-click (CPC) for the next 30 days based on the keywords you provide.
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Google Ads Keyword Forecast Tool for Predictive Keyword Research



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Google Ads Keyword Forecast Tool for Predictive Keyword Research



Individual clicks, impressions, cost, click-through rate (CTR), and average CPC are also broken down for each keyword prediction.



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Google Ads Keyword Forecast Tool for Predictive Keyword Research


This report has no keyword suggestions since it is intended to present information on a single term. To get the most out of this analysis, click on the Historical Metrics tab to view the average monthly searches and competition for each phrase.
You may use this information to select keywords that will help you improve the performance of your website. For example, if you want speedy results, use a term with a monthly search volume of 1,000 to 10,000 and low to moderate competition.
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Google Ads Keyword Forecast Tool for Predictive Keyword Research


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Google Ads Keyword Forecast Tool for Predictive Keyword Research


What Are the Benefits of Using Google Keyword Planner?

Although Google Keyword Planner is designed for advertising, it offers significant SEO benefits. To begin with, everything is completely free! It's also an excellent place to start looking for keywords for your company.

You may look for specific search phrases or seek up keywords by entering a website address. The bidding values and competition level are quite useful in determining how profitable the keywords are. It aids in the selection of monetary keywords that might aid in the rise of sales.

On the other hand, you might want to utilize some of the alternatives we've discussed if you're seeking extensive information on keywords and your competitors.

That's all there is to it.

We hope you enjoyed our tutorial on using Google Keyword Planner.