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You understand that in today's ultra-competitive market, your business will not be able to survive without a solid Digital Marketing Strategy.

You've created incredible email campaigns, mastered social media, and even created highly shareable video content that you know would attract your target audience.

However, your search engine rankings aren't improving. So, what's the deal?

It's often due to a misunderstanding of the differences between SEO and SEM.

So, what's the difference between these two Search Engine Marketing Strategies?

What Is SEO?

SEO is an abbreviation for "Search Engine Optimization." This is how a website's content, including titles, content, and meta tags, is purposefully designed to attract the attention of search engines such as Google, Yahoo, and the lesser-known Bing. What SEO wants to achieve is an organic or natural flow of traffic to their websites that is not purchased or paid for in the same way that advertising is purchased and paid for. The cost of a search engine result is zero.

What Is SEM?

Search Engine Marketing (SEM), it's a term that's frequently connected with, and even confused with, SEO. They share certain goals, but their techniques are vastly different. SEM came as a result of big search engine websites, like Google, paying money to display case adverts at the top of their page listings. These are PPC (pay-per-click) ad campaigns. In that you pay for the direct visibility you receive, SEM is similar to traditional advertising. Because they pay extra to be advertised and promoted by Google, SEM has enabled a website to have high visitor content. Both SEM and SEO are strategies for attracting visitors.

What Is The Main Difference Between SEO and SEM?

So, what’s the difference between SEO and SEM?

According to SEO experts, organic traffic to your website is generated by SEO, whereas paid traffic is generated by SEM. Both of these technologies are essential to improving your search engine results.

While both SEO marketing tactics have the same goal, they accomplish it in quite different ways.

Organic traffic (SEO) refers to users that arrive on your website by typing search phrases that match your keywords, following a link from another article to your site, or typing it into their address bar on their own.

Paid traffic (SEM) is also known as PPC marketing or "pay-per-click" marketing.

Users that search for the keywords you've targeted end up on your website because you paid for ads directing them to your website if you use paid traffic to improve your search engine rankings. In addition, your website appears at the top of search engine result pages.

You'll be charged a fee each time someone clicks on your website's ad and is referred to it.

Because SEO is content-based, it will last longer. You don't have to pay for it each time it appears in a search engine result. If there is low competition, your website will continue to be highly placed for a long period. SEM uses paid ads, banners, sponsors, and pay-per-click services to achieve the same visitor volume goal. Unless you can keep payments indefinitely, it brings in traffic over a shorter period of time. However, the most successful websites make extensive use of both SEO and SEM.

What Do SEO and SEM Have in Common?

Although these differences, SEO and SEM Marketing Strategies have a lot more in common than you may think.

Both revolve around doing thorough keyword research and focusing on the keywords that would bring you the most traffic.

They both need you to conduct extensive research on your target market, and they are both aimed at increasing your web traffic so that you can jump higher in search engine rankings.

Perhaps most essential, you'll need to evaluate effective keywords, optimization tactics, marketing trends, and even current market demand regularly to have efficient SEO and SEM strategies.

Which Form of Search Engine Marketing Is Right for Your Brand?

It's time to start analyzing your options now that you understand the fundamental differences between SEO and SEM (organic vs. paid traffic to your website).

It's important to remember that you don't have to pick aside. Most businesses, in fact, use a combination of SEO and SEM to achieve the greatest results.

1. They gain more traffic, which grows exponentially if they continue to produce content.
2. They maintain track of rankings for an incredibly long time.
3. They maintain it original and fresh so that returning visitors will have something new to see and will return.
4. Content follows search engine rules in terms of relevancy.
5. They encourage returning visitors to become regular customers.