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The Ultimate Guide to Keyword Research: Everything You Need to Know

Keyword research is an essential component of every SEO strategy. The more keywords you have, the more traffic your website will receive from search engines. Higher ranks and more prospective clients come as a result of this.

However, there is a lot of confusion about keyword research and how to achieve the best results.

In this post, we'll break down keyword research in plain English and show you how to find the keywords that will help your business rank higher in search engine results pages (SERPS) and bring more visitors to your website.

Keyword Research Basics

There are a few things you should know about keyword research if you've never done it before:

What Is Keyword Research?

The terms that display in search engines like Google and Bing when a user enters a search query are known as keywords.

This procedure is usually quite basic and straightforward. You begin by determining the keywords you want to rank for, and then you create a set of objectives and tactics to attain those objectives.

Then you make a list of potential keywords and figure out what will help you rank for those keywords.

Different types of keywords

First, let's go through the different types of keywords you'll be looking for.

Entry-level keywords

Short keywords that assist consumers to explore your website fast and simply are known as entry-level keywords.

These keywords can appear on your homepage, in a blog post, or anywhere on your website.

Entry-level keywords are usually aimed towards a group of online users looking for information on a certain issue, such as vehicle maintenance, bowling alleys, or oil changes.

Long-tail keywords

Long-tail keywords are more complex, lengthier keywords that can help you rank higher in search results pages (SERPs).

They can also be used to attract clients looking for more specific information. You may use this sort of keyword, for example, if you're looking for an oil change shop.

Keyword Research Tools

There are several tools you can use to conduct keyword research.

Google Keyword Planner

You may use this tool to enter keywords into the search bar and compare the results to determine which terms have the most search traffic and which keywords are the greatest match for what your business gives.

Once you've decided on a keyword to rank for, you can use Google Ads to target it.

To set the objective for each keyword, you may use the Google Keyword Tool. Let's imagine you want to rank for the keyword "wedding" and you're willing to pay more than $10 per month for each click.

This may be done by entering the keyword into the "search over 30 days" box.

The Importance of Keyword Research for SEO

There are several benefits to beginning with a keyword research strategy.

First, be certain that you have enough relevant content for your target keyword (s). Your target audience will be more likely to visit your website and eventually buy from you if your content is useful to them.

While completing keyword research, you'll also be able to make better use of your time. If you have a better idea of what your website will be about and how it will benefit your target audience, your time spent attempting to identify a strong keyword will be more productive.

Don't stress about optimizing your site for every possible keyword. As a result, your website will be less valuable to potential clients and you will lose a lot of time.

How to Find the Right Keywords for Your Business

First and foremost, you should create a Google account before you begin your keyword research.

This will provide you with access to a variety of helpful resources, including:

For this example, we'll use Google, but you may use any of the other search engines.

To begin, look up your domain's WHOIS information to determine the name of your company.

The next step is to do keyword research to determine the ideal keywords for your company.

Identify your main keyword

You must first identify what you want to rank for before looking for keywords to build your site around. It's critical to determine the keywords you want to rank for so you can decide which ones to focus on.

When it comes to ranking for some keywords, you must first determine what those phrases are.

The top three terms that you're most likely to want to rank for are:

"Home improvement"



(If you want to focus on the term "couch," Google will list "napping couch" as one of the top three search queries that drive visitors to your site.)

Find keywords that are relevant to your business

You must first choose the correct keywords for your business before you can use them effectively. After all, you're not looking for generic terms that have nothing to do with your industry.

Looking for keyword phrases that people are really using to search for information on your competitors' websites is the greatest method to find the ideal keywords for your business.

You may use the search term in your SERP title, meta description, and meta keywords, for example, if a search for your rivals' company looks like this: (and possibly your content as well).

You'll also find a lot of data about your competitors. Their website's rankings, the keywords they used to achieve high rankings in search engines, how much they paid to achieve those rankings, and other pertinent information.

Find keywords that have low competition

When planning your SEO strategy, it's critical to focus on keywords with low competition. Because fewer people will be searching for certain terms, this will help you rank higher in search engines.

There are a number of things you can do to guarantee that your keywords have low competition, but we'll focus on two primary variables.

It should be long tail

Long-tail keywords generate more than 60% of SERP traffic, according to Google.

Long-tail keywords are ones that don't need to be weeded out by Google since they're too obscure.

I'll concentrate on three popular long-tail keywords:


Exclusive Events

Video Gaming

This indicates that Google isn't attempting to keep certain terms out of the SERPs due to their obscurity.


If your business isn't profitable, your employees and customers will go for anything else to do.

No one wants to pay you money just to have their business appear on Google's back pages.

Keyword research is a time-consuming procedure, but it is necessary if you want to stand out.

1. Do your research

Doing your study is the most critical phase in keyword research.

Examine the competition's keyword lists and descriptions to determine how long they are.